Display Advertising Specifications

Be part of a positive project... show people who care that YOU CARE... place your ad in EAGLEyeONE today!

 
Please NAME your file as shown in next column.
 

Print Process

EAGLEyeONE is printed on a web press (like newspapers), therefore demands extra consideration regarding design when creating ads. Screens that are too light will disappear, and dark images placed behind text will cause text to be hard to read. Do not use a font less than 8pt. Script and fine fonts look pretty, but when reversed to white they tend to disappear if they are too small.

 

Non-Colour Ads

Although the final product is printed in purple ink, please send graphics as black and white or greyscale if they contain pictures. If you send them as purple, the printed ad will not be crisp and clear and will print looking somewhat faded.

 

Full Colour Ads

Full colour ads must be coded as CMYK. Images off the internet are RGB, so they will look full colour on your monitor, but will print as black and white on the presses. This is not obvious until after the magazine is printed. Thus it is the responsibility of the designer to ensure the CMYK coding is in place before the file is sent to us.

 

Use CMYK pallet for coding your coloured text and when possible, make the new colour using only 2 colours. Use colour primarily in photos and backgrounds. Keep any text 12 pt or under as black. Make sure Black is 100% black and NOT process black (which mixes all colours to create black). White text should be used with caution, as it means 4 colours of ink must line up perfectly around it to create white space. Definitely DO NOT use white text with a small font.

 
 

Call 250-753-7070 or email now for any questions not discussed here.

 
 
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Naming Your Files

Please begin every file with our issue number, and use your company or personal name in the file name. (i.e. "1-52purewater.tif" or "1-52marysmith.eps")
 
 

Saving Your Files

Save in MAC format.
 
TIFF files preferred. Save at 300 dpi.
 
EPS accepted, provided all fonts are converted to curves.
 
PDF accepted, provided all fonts are converted to curves.
 
Corel Suite version X5 or less accepted.
 
Photoshop version CS6 or less accepted.
 
MSWord/MS Publisher accepted.

 
JPG
Original .jpg's - accepted at 300 dpi.

(NOTE: .jpg's saved for the internet will be distorted in print. Please do not try to re-save a 72 dpi image at 300 dpi. This won't make the image clearer. Once saved at a low resolution, an image can't regain a higher dpi.)
In SOME cases we can increase the dpi on our end. Ask if you are unable to find your original - there will be a small fee if we are able to do it.
 
Always include all fonts and images used in your ad as separate files. If there are problems, we can usually correct them. Send your files to us early - the further in advance of the deadlines the better. We can then test to make sure everything opens correctly.
 

Email to one@EAGLEyeONE.com